PROCEDURE
Watson and Rayner subjected a child named 'Little Albert' to a variety of neutral stimuli at 9 months old, including live animals, masks and cotton. They also hit a steel bar, which produced a loud sound which caused him to cry. At 11 months, they offered Albert a white rat. When he reached out to stroke the rat, they hit the bar. This was repeated 7 times over 2 weeks.
RESULTS
The rat caused the same reaction as the bar being hit, which means it was now a conditioned stimulus. 5 days after conditioning, the phobia persisted and due to generalization, he also feared
- A rabbit
- A dog
- A sealskin coat
- Cotton
- A Santa Claus mask
- Watson's white hair
1 month after the initial conditioning, only a mild of the rat was displayed. After this, Albert's mother withdrew him from the test.
CRITICISMS
1 - The phobia was conditioned under artificial conditions
- This causes a lack of ecological validity
- In a natural setting, variables may affect the conditioning
- This only proves that conditioning can occur in a laboratory setting
- This took more than one-trial, but phobias usually only require a singular experience
- This is a small sample, so cannot be generalized
- It could be easier or harder for others to be conditioned, depending on factors such as age
- As only one phobia was developed, other phobias may be more difficult to form.
- They didn't attempt to counter condition his phobia
- Some believe that the mother was not correctly informed, so informed consent wasn't given
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