OUTLINE
Hypothesis : Different cultures pay attention to different facial cues when meeting/talking to each over.
Participants: 118 American volunteers and 95 Japanese volunteers
Procedure : The volunteers completed a questionaire in which they rated 6 computer generated faces from 1 (very sad) to 9 (very happy). They were debriefed and thanked afterwards.
RESULTS
The Japanese volunteers gave higher ratings to happy eyes, whereas the American volunteers gave higher ratings to happy mouths.
CRITICISMS
1 - The experiment lacks ecological validity
- 2D, fake faces, which arent seen in real life. However, similar results were seen when real faces were used
- Artifical conditions could have caused awkwardness
2 - Unrepresentative sample
- One narrow age group
- Different age groups could interpret faces differently
3 - The dependent variable was measured very simply
- It is more complex than a scale from 1 - 9 .
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