- A subliminal message is a brief sound or image that is directed at us with a less than 50% chance of us spotting it
- This has been banned in Britain
- Supermarkets may put on French music to increase sales of French wine
- Advertising For The Brain
- What goes through the left eye goes to the right hemisphere of the brain and vice versa
- Emotional content should be on the left side of the screen
- Messages/words should be on the right side of the screen
- Context in Advertising
- Perception of an object can be affected by the context it is presented in.
- For example, food will look better on a smaller plate as it makes the food appear bigger
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